Project description
Making it easier for brands to enhance event-goer customer experience
From conception to implementation, live event management, production and design is a big and growing business. Thanks to increased internet accessibility and customer-friendly mobile booking processes, the global online event ticketing market is growing and expected to reach EUR 60 billion by 2025. Tapping into this requires engaging and establishing a connection with customers that extends past the purchase of the tickets. The EU-funded Close project is developing a platform for event organisers to improve the customer journey digitally – before, during and after the event. According to the project, this will increase customer satisfaction as well as digital consumer revenues.
Objective
Typically, customers buy tickets for live events weeks to months in advance. However, the customer journey is focused purely on selling tickets, and the event itself. Organizers do not grab the opportunity to engage with their customers in the period between ticketing purchase, and the event itself. Neither do they engage with customers after the event.
At Close, we believe actual visitors, paying customers and loyal fans are most valuable for the live event industry. With our Close platform we empower brands, artists and event organizers to improve the customer journey digitally - before, during and after the event - to get customers close. With Close, we are able to revolutionize the live event industry from offline to digital first, by means of personalization of content and improvement of customer engagement.
Event organizers can benefit from Close through the following advantages:
- Increased Net Promoter Score (NPS) and higher customer satisfaction.
- Enriched Data: group chat features makes it possible to identify currently unknown visitors, whereas data mining allows for powerful targeting.
- Increased revenue: create digital consumer revenues with in-app payments, integrate mobile advertising and build new business models.
Fields of science
Programme(s)
Funding Scheme
SME-1 - SME instrument phase 1Coordinator
1016 HM AMSTERDAM
Netherlands
The organization defined itself as SME (small and medium-sized enterprise) at the time the Grant Agreement was signed.