Project description DEENESFRITPL Making it easier for brands to enhance event-goer customer experience From conception to implementation, live event management, production and design is a big and growing business. Thanks to increased internet accessibility and customer-friendly mobile booking processes, the global online event ticketing market is growing and expected to reach EUR 60 billion by 2025. Tapping into this requires engaging and establishing a connection with customers that extends past the purchase of the tickets. The EU-funded Close project is developing a platform for event organisers to improve the customer journey digitally – before, during and after the event. According to the project, this will increase customer satisfaction as well as digital consumer revenues. Show the project objective Hide the project objective Objective Typically, customers buy tickets for live events weeks to months in advance. However, the customer journey is focused purely on selling tickets, and the event itself. Organizers do not grab the opportunity to engage with their customers in the period between ticketing purchase, and the event itself. Neither do they engage with customers after the event. At Close, we believe actual visitors, paying customers and loyal fans are most valuable for the live event industry. With our Close platform we empower brands, artists and event organizers to improve the customer journey digitally - before, during and after the event - to get customers close. With Close, we are able to revolutionize the live event industry from offline to digital first, by means of personalization of content and improvement of customer engagement.Event organizers can benefit from Close through the following advantages:- Increased Net Promoter Score (NPS) and higher customer satisfaction.- Enriched Data: group chat features makes it possible to identify currently unknown visitors, whereas data mining allows for powerful targeting.- Increased revenue: create digital consumer revenues with in-app payments, integrate mobile advertising and build new business models. Fields of science natural sciencescomputer and information sciencesdata sciencedata miningsocial scienceseconomics and businessbusiness and managementbusiness models Programme(s) H2020-EU.2.3. - INDUSTRIAL LEADERSHIP - Innovation In SMEs Main Programme H2020-EU.3. - PRIORITY 'Societal challenges H2020-EU.2.1. - INDUSTRIAL LEADERSHIP - Leadership in enabling and industrial technologies Topic(s) EIC-SMEInst-2018-2020 - SME instrument Call for proposal H2020-EIC-SMEInst-2018-2020 See other projects for this call Sub call H2020-SMEInst-2018-2020-1 Funding Scheme SME-1 - SME instrument phase 1 Coordinator CLOSE BV Net EU contribution € 50 000,00 Address PRINSENGRACHT 437 A 1016 HM AMSTERDAM Netherlands See on map SME The organization defined itself as SME (small and medium-sized enterprise) at the time the Grant Agreement was signed. Yes Region West-Nederland Noord-Holland Groot-Amsterdam Activity type Private for-profit entities (excluding Higher or Secondary Education Establishments) Links Contact the organisation Opens in new window Participation in EU R&I programmes Opens in new window HORIZON collaboration network Opens in new window Total cost € 71 429,00