Descrizione del progetto
Prove d’abito virtuali per il settore della moda e degli acquisti online di abbigliamento
La tecnologia della realtà virtuale e aumentata possiede il potenziale per la generazione di nuovi schemi di coinvolgimento umano abbinati all’innovazione. Pertanto, ha il potere di rafforzare e mutare profondamente il settore della moda, coinvolgendo i potenziali clienti e trasformando il processo creativo. Il progetto eTryOn, finanziato dall’UE, si propone di sviluppare una soluzione tecnologica per permettere l’interazione tra esseri umani e l’universo della moda, combinando realtà virtuale e aumentata per rendere possibile un’esperienza di alta qualità di prova di vestiti tramite la creazione di avatar 3D personali e fotorealistici. Inoltre, tre diverse applicazioni: moda creativa, social e per il commercio elettronico, offriranno soluzioni per stilisti, utenti di social media e rivenditori online. Il progetto contribuirà a personalizzare e a trasformare gli acquisti online di abbigliamento in un’attività coinvolgente e gratificante, spianando la strada a pratiche innovative nell’industria della moda.
Obiettivo
The primary objective of eTryOn is to revolutionize the interaction between users (i.e. fashion designers and consumers) and fashion items, by researching and developing technologies that allow virtual tryons of garments. In this direction, the main research, innovation and technological endeavours of eTryOn are to develop technology for: a) generating personal photorealistic 3D avatars of the user, b) automatically simulating the interaction between 3D user avatars and digital garments (i.e. size fitting and visualization of interactions during body movements), and c) extracting fashion insights from user preference data and generating fashion recommendations. By combining the high-quality experience offered by photorealistic personal avatars, their natural interaction with virtual garments, and the accurate fashion insights/recommendations with the use of interactive technologies like Virtual/Augmented reality, eTryOn provides future interactive solutions for Human Fashion Interaction. More specifically, three interactive solutions will be developed: i) Creative fashion app: a VR application targeting fashion designers, facilitating them throughout the creative process of garment design by offering realistic fitting of the digital garments on photorealistic 3D avatars, ii) Social fashion app: a mobile application for social media users (e.g. influencers), allowing them to virtually change their outfit in an image/video by selecting from a pool of digital garments and then upload it to social media, and iii) ecommerce fashion app: a mobile-based AR magic mirror enabling virtual tryons of garments during online shopping that aims to recreate at home the experience of buying clothes from a physical store.
Campo scientifico
- natural sciencescomputer and information sciencesartificial intelligencecomputational creativity
- natural sciencescomputer and information sciencessoftwaresoftware applicationsvirtual reality
- natural sciencescomputer and information sciencessoftwaresoftware applicationssimulation software
- natural sciencescomputer and information sciencesartificial intelligencecomputational intelligence
Parole chiave
Programma(i)
Argomento(i)
Meccanismo di finanziamento
IA - Innovation actionCoordinatore
57001 Thermi Thessaloniki
Grecia