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Food risk communication and consumers' trust in the food supply chain

Cel

The research investigates the antecedents of trust in information sources and risk management along the food chain and the mechanisms that determine the social diffusion of trust. It focuses on the evaluation strategies brought about by consumers to assess the reliability of the message, the way they process risk information with regards to different food hazards, and the cultural gaps between professional risk managers and laypeople. It examines the interplay of the various psychological, sociological, demographic, and economic factors at individual, market, and social level. The proposal aims at providing a better understanding of consumer demands, attitudes and perceptions, with special reference to trust and risk perception in the food chain, and developing better strategies to communicate more effectively to consumers issues surrounding food risk.

Zaproszenie do składania wniosków

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System finansowania

CSC - Cost-sharing contracts

Koordynator

UNIVERSITY OF FLORENCE
Wkład UE
Brak danych
Adres
Piazza San Marco 4
50121 FIRENZE
Włochy

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Koszt całkowity
Brak danych

Uczestnicy (7)