Gargalesis, or tickle, is one of the most trivial yet enigmatic human behaviours. We do not know how a touch becomes ticklish or why we respond to other people’s tickles but not our own. No theory satisfactorily explains why touch on some body areas feels more ticklish than on others, or why some people are highly sensitive while others remain unresponsive. Gargalesis is likely the earliest trigger for laughter in life, but it is unclear whether we laugh because we enjoy it. Socrates, Aristotle, Bacon, Galileo, Descartes, and Darwin theorized about tickling, but after two millennia of intense philosophical interest, experimentation remains scarce. The EU-funded TICKLISHUMAN project seeks to answer these questions through a multidisciplinary approach, integrating haptic technology, somatosensory psychophysics, physiological, electromyographic and audiovisual recordings, neuroimaging, brain stimulation, and advanced statistical modeling.The insights gained will not only satisfy scientific and popular curiosity but could have far-reaching implications for developmental, sensorimotor, social, affective, and evolutionary neuroscience. Clinically, the findings may contribute to a growing repertoire of biomarkers for mental disorders and neurodevelopmental conditions.