The Women TechEU grant enabled Semantic Intelligence to carry out a comprehensive customer outreach campaign for our IP Intelligence Engine API. The project spanned from July 2023 to April 2024 and involved three main activities: campaign preparation and planning, campaign execution, and API testing with interested customers.
1) Campaign Preparation & Planning:
The team leveraged existing contacts and networked through conferences and social media to identify and target key customer segments: AI-driven drug discovery companies, small and mid-size pharma firms, and legal service providers for the pharma industry. In this stage, new detailed technical and marketing materials were created, and a list of over 2000 potential customers was compiled.
2) Campaign Execution:
During campaign execution, a multi-channel outreach strategy was implemented. The team conducted product demonstrations, discussing API capabilities and pilot testing terms, and engaged with R&D professionals to refine the API's next development tasks based on their feedback.
3) API Testing with Interested Customers:
We secured two customers for API testing, provided technical support for API integration, including virtual sessions and documentation, and collected valuable feedback.
The main achievements of the project were: the development of detailed technical documentation and marketing materials, building an initial list of over 2000 individual potential customers through effective networking, conducting successful multi-channel outreach and product demonstrations, achieving successful API integration and testing with customers.
During the project, the team gained valuable insights into R&D challenges for future API improvements and established a strong foundation for future development and market expansion.
