Over the last decades, the development of the legal protection of EU Geographical Indications (GIs) has been at the cutting edge of the international EU trade policy in the global agricultural and food markets, and is considered as a trade success, representing an estimated total sales value of € 75 billion in 2017, and 15% of EU food and drink exports, (AND 2021). The benefits of GIs development for society at large across EU countries includes maintaining skilled jobs and economics activities in rural areas, encouraging the production of quality products, preserving biodiversity, fostering the intergenerational transmission of local know-how and traditional methods, while stimulating innovative activities and education, maintaining rural landscapes, making GIs an instrument of territorial development.
Considered as part of the EU food heritage, it has also generated a global growth in demand and consumer preference for European quality by providing additional information on the characteristics and benefits of GIs products, especially on the origin of the products (and its cultural heritage), the quality (through a set of specifications), as well as its authenticity (no imitation) and its safety (through specifications and controls). By doing so, the quality designations defined by GIs regulations (PDO - Protected Denomination of Origin - and PGI - Protected Geographical Indications) have provided a number of benefits by maintaining food diversity and offering a wider choice to consumers.
The recent EU regulation 2024/1143 on the sustainability of GIs aims at strengthening geographical indications, preserving high quality products and reinforcing their protection through several measuring, including a more focused approach to sustainability through its three dimensions : social, environmental and economic, as well as their governance by empowering producer’s groups and collective action in managing, enforcing their rights and developing their GIs, especially by facilitating access to anti-counterfeiting authorities and customs in all Member States. However, the development of more sustainable GI food systems in Europe still faces a number of challenges and contradictory trends in terms of environmental effects and sustainability requirements in the context of climate change and increasing consumer and citizen demand for more sustainable and healthier diets and nutrition.