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BRinging Evidence-bAseD food Chain solutions to prevent and RedUce food waste related to Marketing standards, and deliver climate and circularity co-Benefits

Descripción del proyecto

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Residuos alimentarios y normas de comercialización

Comprender las repercusiones de las normas de comercialización de alimentos es un reto formidable, ya que abarcan una amplia gama de sectores y están reguladas a distintos niveles. También existen variaciones en cuanto a los posibles efectos secundarios. La relación entre estas normas y el omnipresente problema del desperdicio de alimentos sigue estando oscurecida por pruebas limitadas y contradictorias. Para complicar aún más las cosas, estas normas, concebidas para cumplir objetivos más amplios, exigen un delicado equilibrio en materia de prevención. A su vez, el desperdicio de alimentos, antes considerado un lastre, se reconoce ahora como una fuente potencial de valor empresarial, con el territorio inexplorado de los alimentos subóptimos pero seguros para el consumo. Ante este dilema, surge el proyecto BREADCRUMB, financiado con fondos europeos, cuyo objetivo es desentrañar los entresijos, evaluar las compensaciones y proponer soluciones para un futuro más sostenible.

Objetivo

Understanding the impacts of food marketing standards is quite complex as, they cover various sectors, are regulated at different levels, and have potential side-effects. Their interaction with Food Waste (FW) remains unclear, with the existing evidence being limited and contradictory. Furthermore, as marketing standards are introduced to meet wider objectives, trade-offs between such objectives and FW prevention, need to be assessed. This assessment should guide a re-balancing of marketing standards, to effectively meet contradicting goals.
At the same time, FW, once accounted as a liability, is increasingly considered a potential source of business value, with suboptimal – but still safe to eat – foods, being a case still unexplored. What is needed therefore, is a dual approach, that first prevents FW generation by ‘re-balancing’ food marketing standards, and then improves market access to suboptimal foods to prevent them from becoming FW.
Drawing from all above, BREADCRUMB will (1) create an inventory of private and interrelated public food marketing standards, and will provide an understanding of their purpose and nature, (2) will create an empirical evidence base to generate estimates of FW related to marketing standards in five food commodities (fruit & vegetables, meat, eggs, cereals, fish), (3) will model the underlying mechanisms through which, marketing standards lead to FW generation, and the trade-offs between the objective of preventing FW reduction and other objectives pursued by marketing standards, and will use the results to propose a re-balancing of existing standards, (4) will improve market access to suboptimal foods by guiding food businesses to select appropriate marketing channels and to quantify their business value, and by fostering change in consumers’ acceptance of suboptimal foods, and (5) will structure the previous results into operational and policy guidance on how to prevent/reduce FW related to marketing standards.

Ámbito científico

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Programa(s)

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Convocatoria de propuestas

HORIZON-CL6-2023-FARM2FORK-01

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Régimen de financiación

HORIZON-RIA - HORIZON Research and Innovation Actions

Coordinador

EIGEN VERMOGEN VAN HET INSTITUUT VOOR LANDBOUW- EN VISSERIJONDERZOEK
Aportación neta de la UEn
€ 928 625,00
Dirección
BURG. VAN GANSBERGHELAAN 92 BUS 1
9820 Merelbeke
Bélgica

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Vlaams Gewest Prov. Oost-Vlaanderen Arr. Gent
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Última actualización: 8 Enero 2024

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Permalink: https://cordis.europa.eu/project/id/101136701/es

European Union, 2024