Skip to main content

Enhancing public awareness on the results of European Health research actions through television media

Obiettivo

The strategic objective of HEALTH-TV is to contribute to the development of public awareness on European Health research in all European countries through television media. This objective will be reached through the exploitation and the customisation of a highly innovative TV media communication model, successfully implemented by the HEALTH-TV partnership over the past 5 years. The project will: • Fill the existing communication gap between the technical content vehiculed by the Health research and the understanding skills of the general public • Identify the key results of the Health Theme, through the permanent consultation of its relevant constituencies (including the Commission Services) and an in-depth punctual research towards individual Health projects. • Create a series of 12 high-quality free-of-rights Video News Releases (VNRs) for the general public on the basis of the key results of the research. HEALTH-TV audiovisuals will be conceived in such a way to be easily adaptable to the needs of a wide spectrum of European TV channels, either for news or features usage. The audiovisuals will mostly focus on publicly available Health projects’ results. • Include HEALTH-TV audiovisual productions into the scientific and news TV broadcasting mainstreams of major national TV channels Europe-wide by targeting broadcast media from the 27 EU Member States. • Collect actual broadcasts made by European TV stations and include them on a DVD at the end of the project, for future use and exploitation. • Monitor the progress of the project and assess its achievements and success. • Measure the media impact of the project. The project expects to have each of its audiovisual production broadcast by at least 8 major national TV stations throughout Europe and to reach an overall public TV audience of several tens of millions people.

Invito a presentare proposte

FP7-HEALTH-2007-A
Vedi altri progetti per questo bando

Meccanismo di finanziamento

CSA-SA - Support actions

Coordinatore

ICONS SRL
Indirizzo
Via Santa Maria 39
38068 Rovereto Tn
Italia
Tipo di attività
Private for-profit entities (excluding Higher or Secondary Education Establishments)
Contributo UE
€ 277 274
Contatto amministrativo
Mario Martinoli (Mr.)

Partecipanti (3)

GEDEON PROGRAMMES SA
Francia
Contributo UE
€ 177 406
Indirizzo
155 Rue De Charonne
75011 Paris
Tipo di attività
Private for-profit entities (excluding Higher or Secondary Education Establishments)
Contatto amministrativo
Corinne David (Ms.)
LEONARDO FILM GMBH
Germania
Contributo UE
€ 143 487
Indirizzo
Marie-curie-str.
26129 Oldenburg
Tipo di attività
Private for-profit entities (excluding Higher or Secondary Education Establishments)
Contatto amministrativo
Elmar Bartlmae (Mr.)
ASSOCIATION POUR LA RECHERCHE ET LE DEVELOPPEMENT DES METHODES ET PROCESSUS INDUSTRIELS
Francia
Contributo UE
€ 101 744
Indirizzo
Boulevard Saint Michel 60
75272 Paris
Tipo di attività
Research Organisations
Contatto amministrativo
Delphine Bonnin (Ms.)