New mobility services to provide innovative positive policy measures (positive incentives)
1. Development of new mobility services and technical implementations of 6 months+ duration in 4 living labs (LL) and 7 Take-Up cities (TUCs).
2. Stimulated the development of mobility tracking functionality in Betta Points app and desktop analytics functionality in Love to Ride app.
3. Development and implementation of the Zwitch app as a ‘step-in’ mobility service, thus increasing usability of mobility incentive services to support travel behaviour schemes
5. Advisory services for ICT provision in 7 TUC’s. Published guidance note produced for ICT tool users in delivering positive incentives schemes.
EMPOWER Toolkit to support a range of stakeholders
6. Development of architecture and interface for the Toolkit, with input from end-users.
7. Toolkit populated with significant content, including: guidance notes, an e-book on ethics, templates, deliverables, workshop slides and information on business models and scheme evaluation.
9. Development of a rich evidence data base, including external resources and evidence concerning positive incentives
10. Development of a data ‘sandpit’ including (anonymised) example App data, example analytics, synthetic dataset and links to an EMPOWER services (Commute Greener) API
11. Analysis demonstrated the international research of the Toolkit
Evidence of the impact of positive incentives on behaviours related to CFV use
12. Body of evidence collated and published on positive incentives impacts and to inform incentives design
13. Understanding and quantification of the effect of different incentives on travel behaviour, including cycling, walking and public transport use.
14. TUCs and LLs completed experimental work and real life implementations of positive incentive schemes. A Guidance note and papers were published.
New and improved organisational models for successful implementation of positive policy measures (Business models)
15. Development of new business models and generic business model templates for implementation of incentives in collaboration with TUCs/LL. These were developed into populated examples for TUC/LL cases.
17. Resources, training and bespoke advice for individual cities. A guidance note, templates and other materials published on the Toolkit.
Innovation in the evaluation method for new mobility services
18. Development of the agent-based FOUNTAIN model to allow a broader assessment of incentive scheme impacts in the LLs. Assessment demonstrations for 2 cities produced and model parameters for use with further cities produced and published.
19. Guidance on the definition and measurement of vulnerability produced, including a new index of vulnerability.
20. 2 workshops on evaluation: establishing an evaluation baseline and implementation of evaluation principles
21. Guidance notes on: 'Establishing a baseline' and 'Evaluation methodology' produced and published.
22. Advisory services to the 7 TUC’s for a practical approach to evaluation
Exploitation of outputs included:
• Stakeholders from 7 cities/regions were strongly embedded in the project following the EMPOWER TUC competition
• A series of 7 capacity building workshops, 2 webinars and numerous bespoke advice (written and in-person) openly offered to city stakeholders, 70+ Follower organisations, CIVITAS network and other EU projects to support uptake of the outputs into policy.
• The EMPOWER Toolkit
https://empowertoolkit.eu/(odnośnik otworzy się w nowym oknie) was developed with a wide range of resource, example data and other supporting material.
• 10 accessible guidance notes were produced to encourage policy uptake, including an e-book containing ethical guidance
• A ‘brownfield’ approach to ICT services was taken, offering amends to existing Apps and adoption of locally established branding. This supported continued use and development of the EMPOWER concept/services beyond the project lifetime. EMPOWER ICT tools remain available for further uptake at subsidised cost.
Dissemination outputs exceeded those initially planned, briefly: Workshops & networking activities: 67, Journal articles: 13, Conference papers: 32, General public presentation: 12, Videos: 10, Professional magazines / Guidance Notes: 22
