FACE Entrepreneurship (Failure Aversion Change in Europe) is an integrated communications campaign financed by the European Commission´s Horizon 2020 Research and Innovation Programme. The goal of this project is to promote ICT entrepreneurship among young Europeans by redefining and fighting against fear of failure, a barrier often preventing aspiring entrepreneurs from launching their own business.
FACE Entrepreneurship is guiding and challenging these young Europeans through a series of audiovisual content simulating the path of the entrepreneur. On a dedicated platform, FACErs access the board game and as they move along the squares, they gain gradual access to offline and online events, interviews, web series, expert advice and other elements featuring established and emerging European ICT entrepreneurs. These individuals share their story when starting up and address the main fears shared by European entrepreneurs , identified through a Delphi study developed in the framework of the project. Seven offline events will take place in 7 EU member states (Spain, Germany, UK, Ireland, Czech Republic, Finland and Denmark).
Moreover, to foster a sense of community among FACErs, we apply a gamification system which rewards users based on their participation and interaction with other members of the community.
Ultimately, we want to promote a risk taking attitude among aspiring entrepreneurs by proving failure is a normal part of the process and there is a lot to learn from it. Once the campaign comes to an end, we will elaborate a Final Road Map defining ways of reducing those fears and the path entrepreneurs need to face to start up.
Grupo Secuoya is coordinating the project which will run until August 2016 with the support of Telefónica Open Future & Microsoft Bizspark.
