All technical, technological and market-based results for the Poul-AR® concept are all very promising as indicated above. The business opportunity for poultry manure treatment is a global one. The cultivation of poultry for meat and egg production represents a booming industry because of the ever increasing food demand, especially in under developed countries, and therefore represents a growing market. The market introduction of Poul-AR® will most likely take place in those countries where the project partners are already active (i.e. 50% of the total market). It is estimated that 25% of this market will be approachable for the Poul-AR® technology based on farm size, potential consortia formation, geographical location, competition, financial viability and others. This means the market for Colsen and partners is expected to be 12.5% of the world production of poultry manure (50,000,000 tons per year) and this represents an average market potential of approximately 2,000 Poul-AR® installations (calculated with an average installation size for the treatment of 70 tons/day).
In order to be able to reach the final TRL of 9, the Poul-AR® project proposal will be submitted for a H2020 phase 2 grant. Due to the very beneficial and positive test results and market study it is a logic step for Colsen to proceed the successful H2020 phase 1 with a H2020 phase 2 project for zhich we intend to include other European partners.
