Our project QualiLine-C-2.0 started the 1 May 2015 and finished 30 April 2017 keeping the planned schedule of the project. At the beginning, we were focusing on the finalization of our system specification to finalize our concept and validate it through our customers. We finalized the requirements of the modular system and the concepts of our new innovative modules, fitted to the actual market demands (e.g. one of the specified module was replaced during the project period). After this phase, we developed each component of the system, focusing on the modular planning and manufacturing methods. We designed, manufactured and tested all six specified modules and also the base modules of the new development. The pilot system, selected with our new online customer software, was installed in our workshop and is ready for technical demonstrations and marketing activities. Therefore, it can be stated that we successfully reached all technical objectives defined in our system specification.
Besides the technical work, our goals were to enhance our sales strategy, including all relevant fields and boost our communication activities. We had the opportunity to focus on our business development and analysed our market in details, such as deeper identification of customer needs, competition watch and better understanding of our product in the market. Consequently, we could extend our international partnerships, networks and achievements. In 2016 our main new market penetrations were the Chinese and British markets, meanwhile we widened our core partnerships. Based on our present purchase orders, for 2017 we foresee a considerable sales increase for our QualiLine-C-2.0.
We had stronger online media presence with three additional social media sites, new graphical elements (logo, icons, etc.) and a completely renewed website with search engine optimization. Online tools were backed with a PPC campaign which showed a great success to continue in the future. Further communication tools – both online and offline - were created and involved into our strategy in order to better reach our customers and increase visibility of our company and QualiLine-C-2.0 in an understandable way. We participated in several trade fairs showing our new concept and the project. These exhibitions were aided with new print materials.