The actions performed in the Phase 1 have enabled the company sharpening its B2B marketing focus to cover three priority applications/markets, which have the optimal conditions for achieving significant market share and revenues in a relatively short time. Twelve different application areas / market segments were analyzed in terms of the market volume, growth rate, competition, value chain structure, profit margins, decision making process and market barriers as well as the technology readiness level. The data used for that analysis have been obtained via extensive communication with potential customers and other key stakeholders involved in the value chain. At the same time those discussions helped Polarsol to spread the knowledge about the company and its solutions to the market. That has in turn generated a strong interest towards the company and led to increased sales pipeline.
In addition, the needs for enhancing the management team capacity were identified. So two founders of the company, who were so far mainly responsible for the operational
management as CEO and Chairman of the Board, will switch to the positions of CTO and CFO respectively, which better reflects their personal competences and the actual impact in the company. A new CEO with strong background in the industry and proven management capability will be nominated in the first half of 2016. As a result of that change executed during the Phase 1 the company is much better prepared for strong growth on the selected market segments in accordance with the new marketing strategy.
