Periodic Reporting for period 1 - MOMENTUM (MOMENTUM - virtual, mobile CFO for small and medium enterprises)
Okres sprawozdawczy: 2015-09-01 do 2016-02-29
Key project objectives were: build Minimum Viable Product (MVP) of MOMENTUM platform allowing to present and confirm value of the concept, for SMEs to efficiently manage their financials and business growth, and for enterprise EU partners in order to provide SMEs with tailor-made products and services through the platform.
The expected outcome of the project is a validated MOMENTUM concept, full business analysis covering business model, risk analysis, product development roadmap, as well as technical architecture ready for scaling-up.
As a result ATSORA generated a business plan within the Phase 2 approach, supported with detailed project plan for Phase 2.
The work performed during Phase 1 includes:
1. MVP of MOMENTUM Platform prepared to get clients’ feedback
2. Successful validation of the Platform with two EU banks including workshops with real bank clients and enterprise Proof of Concept phase
3. Development roadmap and integration roadmap for different EU markets created basing on clients’ feedback
4. Detailed project plan prepared to be implemented within SME Instrument Phase 2
5. Business model and a business plan for Phase 2 established, including risk assessment and sensitivity analysis
6. Market entry strategy for EU developed i.e. as a result of market research done containing a detailed competition analysis
The Phase 1 results reached the following conclusions to be implemented in Phase 2:
Feasibility study has confirmed high market demand for SME financial and business supporting tools. Our platform MVP allowed us to scope the target functional architecture as well as model of software distribution - directly, through partners and enterprise clients.
Based on the experience and results of the phase 1 we are ready to implement, deploy and enter to market with innovative SME Business.
The result of the implementation of MOMENTUM platform on the European market will be facilitated access to finance for SMEs. As SMEs will have capital to grow and invest, this can potentially drive national economies and in consequence EU economy forward and create growth and employment in the long run.