Our benefit is estimated at €4.4 million by the fifth year with a total income of about €22 million, according to our calculations and the gathered information about global smart parking market economics. This estimation is based on a conservative prediction about market, with a penetration of only 0.36% the first year, and growing at a CAGR of 88% on average the first 5 years, reaching a market share of 4.56%. During years 1 and 2 our activity will be focused in Europe, and from year 3 onwards, we will deploy our system across key cities in the US.
We also analysed the break-even point in the deployment of our business innovation project. This break-even point is reached in the fourth year of the market introduction of USharePark and then the investment is recovered. The ROI makes up 0.44. We estimated as well the overall turnover of our three companies and which impact of the sale of the USharePark solution would have. The personnel will be increased by 25% per year in the three companies in the consortium, according to the growing volume of work.
Regarding the environmental benefits, in 2012, the EU alone generated 4,683 million tons of CO2, from which 7.2% (337 million tons) came from particular cars in urban areas. About 30% of this pollution, or 100 million tons, was caused by drivers looking for a space to park. This is the same amount of CO2 that, for example, Austria together with Croatia emitted in that year.
By means of an optimisation tool like USharePark, we could avoid the disposal of hundred millions tons of polluting gases to the environment every year. In fact, our product moves forward the same goals that the European Commission addresses in many initiatives in its agenda, e.g.: reduction of polluting gases and noise pollution, directly related to environmental matters; optimization of public roads, which relates to mobility defies; minimization of time effort for drivers, which contributes to life quality; economical profit for users by saving money, and for owners which easily monetize their empty parking spaces; and generation of a commercial activity and the correspondent taxes, contributing to employment and economy.
