The project team developed key communication messages on cleaning products, insulation materials and food packaging. The key message development is based on case studies and a close collaboration with experts from the product field and consumers. Key messages have been developed using a 5-step methodology. First, potential messages were sourced from literature review. Next, messages were discussed within the consortium. Thirdly, messages were discussed with the Advisory Board and external experts before they were presented and discussed, fourth, in stakeholder workshops. Finally, these messages were tested in consumer focus groups. After every step, the key messages were revised and fine-tuned. A dedicated factsheet and additional communication materials are available for each of the three product groups. In addition, a fourth set of key messages on the bioeconomy in general has been published.
It was one of the main principles of BioCannDo to cooperate and share knowledge with other projects and initiatives. This was not only done to maximise the outcome of the project’s activities, but also to give other projects the chance to distribute their findings within the BioCannDo communication network. While the focus was on screening and assessing potentially relevant projects during the first reporting period (based on a developed mapping strategy using online research, interviews, bilateral meeting and conference participation), it shifted to exploiting the core community during the second period. An emphasis has been put on interlinking projects and cross-project analysis to identify experiences and insights.
To facilitate exchange within the network five webinars were organised to present research results from other projects and to discuss key messages developed by BioCannDo. A final workshop meeting with the network partners was organised in the frame of the European Bioeconomy Scene 2019 in Helsinki.
Centrepiece of BioCannDo activities is the development and maintaining of the AllThings.Bio Infohub. The Infohub acts as an information broker of materials and resources about bio-based products. Through the Infohub both original contents (developed by the BioCannDo team) and already existing resources are distributed. The BioCannDo Infohub uses a combination of distribution channels: the web portal – AllThings.Bio news multipliers, Twitter and Facebook.
New developments were screened and assessed and relevant topics and materials were identified. BioCannDo developed missing communication materials using different communication formats. Furthermore, eight social media video clips featuring bio-based products were published answering common consumer questions.
A mapping of educational materials and actors in four countries was conducted (Netherlands, Germany, Belgium, and Finland). Gaps in educational materials were identified. New materials were developed. A student competition to develop additional new materials was organised. Five webinars were organised to facilitate exchange between educational actors.
