For each of the participating countries in SheepNet a Sheep-AKIS has been created. At the beginning of the project, each NF has been trained to use participative approaches to facilitate national meetings within the Sheep AKIS, to ensure a common approach in each country, and to engage stakeholders in all aspects of the work. Then, an online survey to identify the key end-user needs and concerns relating to sheep productivity has been conducted. This elicited 794 usable responses, 60% of whom were farmers, shepherds or farm workers. This has been reinforced in the active participation of stakeholders in the 3 national and 2 international workshops that have been conducted so far. National workshops have addressed national needs for information on sheep productivity, proposed and evaluated existing solutions and shared bottom-up practical ‘tips and tricks’ designed to facilitate easier and more efficient, effective and productive sheep management. International workshops have involved the participation of all levels of the Sheep AKIKS from each country (farmers, veterinaries, advisors, consultants and scientists) and includes translation of materials into each of the SheepNet languages, farm visits and interactive workshops to share solutions and practical responses. The success and value of this process has been recognised in the additional participation of other countries (Hungary, Portugal and Germany), and the voluntary participation of some farmers and stakeholders at their own expense. This bottom-up approach has been married to a top-down approach, which involves an evaluation of the scientific literature to identify solutions that can be transferred to stakeholders and areas where research information is lacking but where a need has been identified. Scientific briefing papers have been prepared, translated and disseminated to provide background information on the three main areas of SheepNet activity: efficient reproduction, efficient gestation and improved lamb survival. Using the information from the online survey, and activities in the first 2 national workshops, a list of 69 additional needs for information have been identified, and factsheets to disseminate solutions for some of these questions are in progress. These will use a variety of communication methods to disseminate information depending on the target audience, and the type of material to be disseminated (e.g. knowledge, practical know-how etc). This has been informed by a survey of end users, where information regarding their preferred method of communication was also collected, coupled with a workshop at EAAP in collaboration with iSAGE, and a trip to Australia and New Zealand to share knowledge and experiences in communication.
SheepNet has also developed a Sheep Community Platform (www.sheepnet.network) where all the information gathered in the course of the project is disseminated in 6 languages, a YouTube channel (SheepNet EU) and a Facebook site (@SheepNetEU), and a Twitter account (@SheepNetEU), and a group in Linkedin (Sheepnet). In addition, communication has been achieved via newsletters, press releases and presentations at national sheep events (167 actions).