Introducing a new toilet to market is no easy feat due to the need to cover the entire value chain—product sales but also waste treatment. Loowatt has developed a comprehensive strategy for proving the technology and market demand, and moving rapidly from servicing into sales. This is comprehensively articulated in our Business Plan, the full version if which can be shared with interested parties in confidence.
Sales and Marketing Strategy
Loowatt’s showcase of a profitable toilet servicing operation at the UK’s best outdoor events in Summer 2016 was proven to be highly effective in engaging end-users, event organisers and toilet service operators. It received tremendous appreciation from paying customers towards the brand and technology. Demand is growing in the EU—Loowatt technology has been requested by portable toilet hire companies in continental Europe, and presented at high-profile industry showcases such as the Amsterdam Dance Event. Loowatt will continue operating a toilet service to generate demand, and is establishing a sales pipeline among toilet servicers in the UK and EU. Structured sales contracts will be used to commission the toilet embodiments required for toilet servicer customers, as well as set expectations consumable purchases.
Sustainable Competitive Advantage
• Technology. Competitors are limited in addressing completely all the client’s requirements and market drivers.
• Robust IP. Patented odourless toilet and biodegradable polymer film refill. Rich know-how on the design, requirements, integration, and operation of the different components of Loowatt system.
• Value chain ecosystem. Loowatt has focused on working with suppliers and strategic manufacturing partners to ensure secure biopolymer film supply and most cost-effective components for its toilets. The complexity of this ecosystem presents a barrier for new entrants and creates a captive market for Loowatt.
Environmental Impact
We have estimated the following key metrics on environmental impact, based on system performance in 2016 and growth targets through to 2020:
During Summer 2016: 34 toilets, 6 weekends
30,000 L Water savings over vacuum flush @ 0.5L/flush
22 T Elimination of chemical dosed sludge
1,741 kWh Total energy, elec+heat
535 kg CO2 saving from renewable energy production
Projected 2018: 117 toilets, 78 use days avg
703,000 L Water savings over vacuum flush @ 0.5L/flush
519 T Elimination of chemical dosed sludge
40.3 mWh Total energy, elec+heat
12 Tonnes CO2 saving from renewable energy production
Projected 2020: 1,477 toilets, 123 use days
10.2m L Water savings over vacuum flush @ 0.5L/flush
7,568 T Elimination of chemical dosed sludge
587 mWh Total energy, elec+heat
181 Tonnes CO2 saving from renewable energy production
