It is expected that a product with such significant advantages in efficiency and ease of use to generate a great impact in the market of transmissions of road, city and mountain bikes, valued as a whole in 2,600 million euros. In a first product, the estimated manufacturing costs only makes it feasible in the high-end road market at 1,770 € cost, where up to 25,000 units per year could be sold worldwide for a total income of 44 million euros. A strong international distribution network is currently being assembled to reach this important target market. Later application of scale economies will reduce the price of the product and it will be possible to extend the solution to other market levels, being the ultimate goal the access to city bikes, where the unparalleled ease of use of ZUMA’s solution will make real differences, even with the capacity of attracting new users to this market and helping to promote the use of bicycles as a sustainable mean of transport.