The overall objective of SprayPrinter’s innovation project is to improve and commercialize a new do-it-yourself wall art device, which enables to transfer pictures and designs directly from a computer or smartphone to wall surfaces without any artistic skills needed. The innovative wireless printer communicates with any smartphone camera through an app that controls the painting process. The device itself attaches to an aerosol spray can, allowing the design to be directly spray printed onto any wall surface. This spray printing technology is unrivalled on the marketplace today and serves the needs of numerous target groups and end-users, including artists, interior designers as well as home users.
Phase 1 activities were designed for verifying the market, technological and commercial feasibility of the innovative device, gathering input for specifying the business model and preparing for market launch. This translated into three main activity lines:
1. Market research – market, customer and competition analysis;
2. Technical planning – product development planning, preparing for advanced prototyp-ing and testing;
3. Business planning – product positioning, business model, unique selling points, commer-cialization planning.
Proceeding from the results of the feasibility study and the progress made, SprayPrinter has decided to continue with the innovation project by proposing a Phase 2 project plan in 2017. Based on the feasibility study findings and main needs SprayPrinter currently has in terms of developing its company, product and brand, the Phase 2 project will focus on advanced product and service development, prototyping, testing and scale-up.
