ARDITO goes beyond the state of the art in terms of the technical solutions deployed and of the services enabled through the ARDITO integrated ecosystem.
The technical solutions optimized the existing identification technologies used by partners by:
· improving their scalability and overcoming existing limitations extending them to new domains of application
· enriching them with new functionalities
· linking them to rights data
· integrating them into the Copyright Hub.
The technical solutions were then turned into services for the market by:
· making the them available as additional features of the existing services or as brand new services
· including them into third parties’ service offers
· developing the needed interfaces for customers to access, monitor and manage the services
· extending or creating new back office module and interfaces for service and customer management.
Moreover, ARDITO contributed to the evolution of the Linked Content Coalition standards as the version of the DRS schema, revised and implemented in ARDITO, was accepted to be formally adopted and published as an LCC standard as well as the revised and simplified LCC Entity Model that forms the basis for the extended interoperability of the Copyright Hub.
The result is a suite of new services both for content creators and content users that did not pre-exist, and their impact is expected to be critical for the creation of a sustainable digital single market for EU creative industries.
The potential impact of this cannot be underestimated especially given the renewed focus during discussions on copyright reform at EU level on technical protections and measures to manage rights in the digital single market.
A range of use cases and applications for each service and for the integrated ecosystem were identified and implemented during the project, involving SMEs, creators and their service providers, thus creating the basis for take-up of the services and for the growth of the amount of content available to connect with end users. Applications for ISBN agencies, e-book publishers, voluntary copyright registration agencies, collective management organisations, small video producers are available and more will be added, such as applications for multi-media and newspaper publishers. The news media sector is ripe for take up of ARDITO services as market participants look for more efficient ways of tracking usage of their content whether text, images of video across the web.
Finally the diffusion of the eCopyright symbol as a visible symbol representing a standard for behaviour on the Internet for copyright is expected to have an impact on society, helping to address the need to educate content consumers who may not know that they need to engage with copyright when using or reusing content online.
