In today’s entertainment sector, the ability to provide compelling visual 3D animation presentations during musical events in clubs, concert halls and other such venues, is restricted to large scale events promoters, artists, and mega-clubs. The main reason for this is that such visual animation presentations must be designed in advance for a particular event and specifically tailored for the music to be played. Moreover, designing, developing and finally rendering such visual presentations is costly both in terms of time and budget. Such projects require the end-user to contract expensive video artists to create bespoke animation content and, during the live entertainment event, there is also a need to have an expert operator, commonly known as a “Video Jockey” (VJ), triggering the content as the music is playing. Such barriers to entry restrict the development and proliferation of real-time 3D motion graphics technology amongst creative SMEs in this sector of the mass entertainment market.
The aim of project VisualMusic is to remove existing barriers to entry and extend the use of this technology by developing a more affordable, easy-to-use, real-time 3D motion graphics studio and marketplace for graphics content. The VisualMusic studio will eliminate the need for expensive design and development expertise in both the preparation and delivery of animation content. Furthermore, the VisualMusic studio will provide the user with the capability to generate visual animation presentations in real-time as the musical event is in session.
In order to reduce costs and improve capability, project VisualMusic proposes to transfer the power of partner Brainstorm’s real time 3D graphics technology, normally used in the broadcasting industry, to the “live event” sector of the entertainment business. The VisualMusic project will also to provide experts in motion graphics design and development with a marketplace for new content.
Project VisualMusic is a response to an express need from creative music industry SMEs for an advanced, “semi-automatic”, yet cost effective ICT solution to improve competitiveness in the music and entertainment sector. In collaboration with Brainstorm, creative music industry SMEs will have the opportunity to develop new market potential and improve their competitiveness and growth in the global entertainment market.
The main objective of VisualMusic is to develop a high performance, cost effective, real-time 3D motion graphics studio for creative music industry SMEs that will:
A. Increase the competitiveness of the European creative industries by stimulating ICT innovation amongst creative music industry SMEs.
B. Establish a vibrant EU technological ecosystem for the creative industries' needs.
C. Foster exchanges between the creative industries SMEs and providers of innovative ICT solutions.
