The EMMA project has developed a number of technologies for the processing, analysis and organisation of multimedia content (especially image and video), which can support innovative creative applications such as interactive media-based storytelling in different thematic domains (e.g. for business events, travel experiences). These include technologies for the tasks of:
* temporal fragmentation of video to shots and scenes;
* concept-based annotation of images and video fragments, with up to several thousand concepts, so that the content becomes searchable by concept;
* automatic assessment of the quality and the aesthetics of images and videos, supporting e.g. the automatic selection of the most visually-pleasing media items;
* clustering or media items, so that summaries of image/video collections are generated;
* detection of near-duplicate images/videos;
* and text categorisation.
These technologies realise a set of functionalities that are interwoven and further combined in order to support more elaborate tasks, allowing for instance to automatically generate summaries of image and video collections that take the aesthetics and the coverage of each media item into account, so as to automatically create and post online attractive promotional content for events or destinations. More technical details about these state of the art technologies can be found in several scientific publications which can be accessed at:
https://zenodo.org/communities/emma-h2020/(odnośnik otworzy się w nowym oknie).
The innovation developed by EMMA is timely and relevant for a broad range of organisations that have a strong focus on marketing and content, in particular destination marketing organisations and event organisers. Both of these sectors have a huge market potential, but still too few European ICT actors are taking advantage of it. With EMMA we improve this situation, paving the way to viable commercial products that can take advantage of this market opportunity and ultimately lead to job creation and growth in Europe.
Moreover, apart from the obvious point of saving time and money, and boosting sales efficiencies for its users, EMMA is also a huge step in the direction of fostering healthier consumer relationships. While the benefits of this are not necessarily directly affecting the bottom line of the professionals in tourism and events sectors, it can pay big dividends for them in the long run.
