BASCHIERY AND PELLAGRI (B&P) is a worldwide-recognized premium brand for production and distribution of cartridges and cartridge components (powders and plastic wads) for smooth bore guns, used for competition shootings and recreational purposes.
We have rethought all our manufacturing process to increase our production yield and improve at the same time: (1) the quality of our products; (2) their safety levels, and (3) their environment friendliness. Thus we came out with our innovative project HIT, a strategic action consisting of designing, adapting and developing all necessary components, processes and safety-driven production machinery to industrialize our current GS1.0 cartridges and our new GS2.0 cartridges featuring an improved combustion profile and additional recoil reduction.
In the very worst case, we expect to increase our sales by +15% (due to current unsatisfied demand), reduce costs by a +15% (thanks to bringing cartridge cases production in-house), hence recovering the full investment the third year of business.
Over the last 4 months, our team has been performing a feasibility study, in order to analyse the key areas of our project. On the technical side, we have carried on our designs, developments and tests of the HIT components and associated machinery. We have also detailed and prepared a preliminary plan for the activities to come.
On the commercial side, we have assessed our target markets and refined our international business strategy. We have also performed a Freedom-to-Operate analysis, which is required to check and validate the innovation of our process and technology. Lastly, we have prepared financial projections in order to evaluate the return on investment of the HIT project after 5 years of exploitation.
