We have performed a 4 months feasibility study on ECOMOBI. The following key aspects of the project were assessed:
- Technical feasibility study: We further evaluated the development stage of RD PRENE (TRL7) and defined the required activities to optimise RD PRENE production and adapt Tecnofilm capabilities to the industrial production of up to 10,000 tonnes of RD PRENE per year. We analysed RD PRENE environmental performance and elaborated a risk management plan for the execution of the ECOMOBI project.
- Stakeholders engagement: We identified the key stakeholders with a role in the development of the project: Polymer modified bitumen producers to perform laboratory tests, Life Cycle Assessment (LCA) experts, IPR consultants and raw materials and parts suppliers.
- Business model and financial sustainability: We developed a SWOT (Strengths, Weaknesses, Opportunities and Threats) analysis, defined RD PRENE business model and analysed the financial viability of the ECOMOBI project in order to predict the expected revenues (over €30 million by 2022), profit (€1.5 million by 2022) and personnel (5 new positions) and funding requirements (€2 million).
- Market analysis and strategy: We developed a market analysis for RD PRENE, identifying our end users (polymer modified bitumen producers) and their needs, target markets, future trends, market barriers and competitors. We also developed RD PRENE commercialisation strategy and identified relevant dissemination activities to reach our end users.
- Certification and exploitation requirements: We identified the relevant standards and regulations for the production and commercialisation of RD PRENE. We developed a Freedom to Operate (FTO) analysis and determined the best action plan in order to protect ECOMOBI intellectual property.
The results of the study proved ECOMOBI to be technically, commercially and financially feasible and confirmed us on our decision to continue with the project and pursue the SME Instrument Phase 2 opportunity.