LYT Sonic aims at changing the the way home security is delivered for the peace of mind of a higher number of European householders. Its proposition leverages realiability, ease of use and price, so to provide final users with higher value. With respect to competing security solutions, LYT Sonic delivers a reduced total cost of ownership embedded into a) limited economic effort, as positioned among low price smart home security devices requiring neither installation and/or maintenance fee nor subsctiption fees, b) learning and skill requirements that are necessary to make LYT Sonic running easily and well at home, with a process completely automated and painless for the user.
On the contrary, alternative products to LYT Sonic are primarily arranged as expensive and professionally installed and monitored systems, that come with sensors working through different technologies, and connected via cable (hardwired) or wirelessly to a central unit. They require drilling hole in the walls and need a technician for the installation, as well as periodic maintenance, which raises the overall costs.
Above all, hardwired systems are not portable, while wireless systems have to be customized to the house in which they operate, thus requiring a technician and possibly new sensors/material in case of home moving. For sensors meant to be installed and set up by the end-user, these are far from being reliable as the systems installed by professionals, and their price is substantial. They are portable, but the installation process is to be repeated from scratch. Furthermore, the sensors have to be monitored because they often deteriorate or need battery replacement.
Another emerging category of home security solutions include self-contained devices, mostly based on motion and/or sound detection, and usually come with a video camera. Their price seems relatively affordable for each unit (Nest Cam, Canary, Piper), but several cameras are necessary for covering the entire house, and they usually come with a subscription fee for video storage.
As well, devices working through subsonic technology are not still fully exploited, and infrasounds are mainly used as a complementary technology, together with motion and sound detection, in self-contained security products (e.g. iMagic or Cocoon). The current producers reached a development level that is expected to be further proved in terms of reliability.
The current market scenario, indeed, indicates that there is room for our subsound technology, which would ensure us a clear competitive advantage based on LYT Sonic’s reliability and maturity, so making it comparable to those of a professional perimeter security system.
