BUDRI’s objective is to be the first company to commercialize products made of Strong, Lightweight and Indestructible Marble (SLIM). BUDRI has developed a method that allows the manufacturing of very thin layers of marble to be coated with composite materials with resins in order to produce strong, flexible and lightweight marble of 1mm for uses in areas of construction and others, such as luxury eyewear frames. The main objective for BUDRI is to meet the technical, commercial, regulatory and financial requirements for the successful industrialization and commercialization of SLIM eyewear. In order to ensure these goals, studies are conducted to increase the surface area of marble that could be milled through the use of this process to upturn production capacity, broaden the applications of the product and to reduce the production cost. For an unrestricted commercialization achieving certifications is crucial along with the development of relationships with suppliers of the materials needed. A study was undertaken to research the viability of achieving a certification for marble eyewear products via a leading market certification agency. Best segments, targeted markets and regions for initial commercialization of SLIM have been assessed as well as further expansion and internationalization. A deep market study and survey of distributors has been performed to get as much on-site relevant information as possible. For an efficient marketing of the product we need to establish relationships with distributors through the attendance at trade shows of eyewear and fashion sector. In addition, BUDRI has built up a sales plan and the projections for the 5 years following the market introduction, thus defining its commercial strategy to reach sales objectives. Furthermore, a risk assessment was conducted to guarantee that most relevant risks are identified and mitigated thus ensuring that SLIM project reaches TRL9. In terms of design and shape of the frame eyewear 6 models are planned to be launched for collection, with 2 collections per year. Due to the innovative production techniques, the end-users will receive unique products as a result of marble veining, fully customizable, as well as providing unrivalled weight, strength and durability.
