For farmers, data recording, keeping, and analysis are tasks of a relatively high effort when done manually. Currently there are no comprehensive solutions on the market that would offer automation of these tasks. This creates inefficiency and results in farmer’s double effort (copying data into spreadsheets). Farmers often go with their gut feeling when planning their activities and their decision making is not based on hard data. This results in lesser outcomes obtained in terms of productivity and outputs.
Agroptima Farm Manager is a software consisting of a mobile app, web app, and cloud service, which supports farmers in making informed decisions and performing precision farming. This is achieved through easy collection of relevant performance data, such as aggregated crops performance, effort put into achieving results (sowing, fertilising, tilling, etc., machinery used, among others. The data is obtained not only from records kept by the farmers but also gathered by the agricultural machinery on the farm. Through the features of the software, Agroptima Farm Manager delivers greater results: increased efficiency and higher productivity. Agroptima Farm Manager allows farmers to collect and record data on a handheld device also offline while in the field and the data collected through the agricultural machinery is fed into the software automatically.
During he project we have undertaken a full feasibility study of our farm management software platform and investigated the strategy needed to be implemented for its commercialization and adoption on the market, including investigation of technical and business steps to be taken.
