We have performed a Feasibility Study from December 2016 until end of March 2017 to analyze the key areas of our project.
On the technical side, based on our original developments and functioning prototype, we have further worked on the mechanical design and the control system optimization, focusing on performance, weight, portability, along with the industrialization aspect. We have carried out additional tests with smelters, evaluating the accuracy of the measurements, as well as quantifying the potential economic benefits and savings. We have also prepared the Execution Plan for the next stage of our project, covering tasks such as planning, budget, risk analysis and overall organization. We have performed a Freedom to operate analysis, which is required to check and validate the innovation of our technology. This analysis has confirmed the novelty of our technology and the absence of existing threat for its commercialization.
Commercially, we have studied in detail the global and European primary aluminium market (overview, geographic distribution key aspects and trends), along with the Test and Measurement equipment market, in view to prepare our marketing strategy.
Lastly, we have revised our business plan and financial projections to evaluate the profitability and return on investment in commercializing PEA technology. A SWOT analysis has been included.