Even though e-commerce trade is steadily growing there are early signs that market saturation is being reached across the globe with very few exceptions. Poor online experience, slow loading screens and inability to visually perceive products are some of the factors that still make many consumers in Europe reluctant on preferring an online purchase over the physical experience they receive from brick and mortar retailers. Furthermore, online consumers often find it difficult to perceive product dimensions and visual representation in the real world which significantly increases the associated costs of product returns, complaints and bureaucracy to online businesses that further damage online trade.
Virtual and augmented reality product visualisation technologies are the direct answer to online trade challenges that will further stimulate growth and enhance consumer visual experience before purchase.
Today, there is a need for a 3D visualisation software solution that can support high level customisation, making digital products computationally light on all devices for seamless upload and easy manipulation on the fly. A software package which is intuitive enough for every company to use in order to showcase their products without in-depth technical expertise thus providing autonomy and flexibility to businesses to utilise such a product extensively with minimal risks.