Hoxy Tronic Ltd is an SME based in Bristol-UK that is built on vehicle performance modification expertise. In line with our core expertise, we have developed and intend to bring to market HOXYtronicTM a turn-key solution that will reduce road vehicle and marine vessel emission pollutants. As a commercial risk aversion measure before advancing to Phase 2 we undertook a Study to determine the commercial and financial feasibility of our innovation. In this study, we successfully determined the size of the potential market, the minimum selling price and the labour requirements to meet projected market penetration up to 2024. In addition, during the study we also made the following conclusions within our target market and industry:
i. Globally, there is increasing legislation driving the adoption of emission reduction technologies in the transport sector.
ii. There is a huge market for innovative emission reduction solutions and technologies in the transport sector as the industry achieves compliance with legislation hence it is an opportunity we can successfully capitalise on.
As a result, we are confident of achieving overall vision of growth for Hoxy Tronic Ltd. as a direct result of the project and we have to elected to continue with the HOXYtronicTM project to market readiness level via Phase 2 project
HOXYtronicTM is a device being developed by Hoxy Tronic Ltd. UK to contribute towards reducing the pollution levels of the EU transport system, HOXYtronicTM is a step change advance over a similar technology known as HHO technology, which also injects hydrogen and oxygen gas into the engine but at a fixed gas injection rate. This technology has had a certain amount of success, but it has certain drawbacks, which have prevented large scale uptake by the market. These drawbacks include excessive amperage drawn due to lack of the HHO gas input to the engine and a 20-30min warm up period for the electrolysis cell before optimum gas flow is achieved. This oftentimes creates a massive drag/load on the engine resulting in an adverse effect on fuel consumption. HOXYtronicTM has the unique advantage in being able to control the variable gas injection rate into the engine allowing for optimisation of the fuel saving and emissions reduction benefits to the customer HOXYtronicTM enables optimal fuel consumption and hence reductions in CO2, NOx as well as particulate matter emissions from both old and new vehicle engines. The gas additive is compatible with both petrol and diesel engines without any major modifications - in each type of engine, the additive increases power and fuel economies while reducing particulate and gaseous emissions.
The EU’s Air Quality Directive (2008) obliges member states to bring about a “20% reduction in their citizens' exposure to fine and medium-sized particles by 2020, compared to 2010 levels”. In the case member states that do not comply with threshold values soon, the Commission could be entitled to initiate an infringement procedure before the European Court of Justice. In addition, EU Member States are falling short of agreed air quality standards and air pollution guidelines set by the WHO, the EC has responded with the ‘The Clean Air Policy Package’ of 2013. This package updates previous legislation further limiting harmful emissions from industry, traffic, energy plants and agriculture, with a view to reducing their impact on human health and the environment. Member States failing to meet criteria set in The Clean Air Policy Package can be prosecuted and fined accordingly. However, the fine money will come from the ordinary tax payer and these are funds that could have been directed at critical sectors/services catering to society’s needs.
Since the transport sector remains the only industry in the EU in which emissions are continuing to rise, by minimising the transport related emissions, HOXYtronicTM significantly contributes the reduction in society exposure to emissions, fine and medium-sized particles.
In order to get our innovation to market readiness level, we will undertake a Phase 2 project. The project will focus on finalising the functionality designs and aesthetics as well as packaging the solution according to customer segmentation.
