The technology offers benefits which translates into two different value propositions within the mobile segment: reduced memory costs or increased system performance. We have explored both value propositions both by quantifying the value provided in them, as well as by discussing them qualitatively with companies which could be possible customers to us.
The feasibility study was divided into three parts:
Quantify and confirm market viability: we do a top down analysis of the mobile phone market with intent on finding overall volumes, prices, and costs needed to investigate our value proposition
* Here, we have traveled to meet with the most important companies within the investigated segments to explore the value of our solution with them, and their interest to engage in future collaboration.
Technical Feasibility Study: we test and verify the technical potential of our technology against the conditions within the targeted market segment in order to show that it can indeed deliver on our proposed value propositions
* Here we have tested the performance of our technical solution with respect to memory compression, latency, memory expansion, and IP block size, all which are critical to demonstrate to a potential customer that our solution is viable.
Revised Business plan: we take into account both angles to formulate our value proposition and evaluate business potential.
* We have as a consequence of the results from the project decided to change target application from mobile/tablets to servers.
