At GameInfluencer GmbH, we are on the way to becoming the leading international one-stop marketplace for booking, monitoring and paying influencer marketing campaigns. Our customers are game publishers ranging from small indie developers to leading global video gaming companies. Our most important customers right now are from UK, France, Germany, Spain, Netherlands, US, China and Korea.
The Need: Finding the Correct Influencers to Promote Games Globally.
Influencers are the gatekeepers with unique access to gamers. But there are millions of YouTube channels and channels on platforms like Twitch and Nico Nico (Japan), all of which cover gaming topics. And influencers can make or break a game. Even respected influencers can make mistakes that have the potential to ruin a game brand image. For instance, the YouTube influencer PewDiePie had millions of followers, and was on track to become the face of YouTube's new Red streaming services, had influencer contracts with Google and Disney. Until he made anti-Semitic comments on his Youtube channel.
The challenge is to identify the influencer channels that have promising viewer groups for the particular game of the game publisher. There is a need for a quick and reliable way to identify the best influencer channels across the world. They create Let's Plays or other material they post on their YouTube channel or social media to review games.
Our Solution GameInfluencer connects game publishers with the best fitting influencers on YouTube, twitch and other platforms to drive app installs, boost app store rankings and create brand awareness.
Our ultimate objective is to become the global market leader in automated gaming influencer marketing campaigns and to gain and retain a 20% market share. More importantly, we are at a crucial moment with a high probability of new entrants and EU funding will allow us to shorten the time to market and reach our goal faster without giving our potential competitors time to catch up. In this way, we can play an important part in creating the European video gaming success story.
