During the project, many different tasks were done including market research, user-need analysis, IPR strategy development, and business model and business plan development.
Firstly, the target market for material handling equipment was identified as the first priority market. During the market research, similar solutions to Rubedos VIPER were identified, as well as, estimated overall market size, its dynamic and forecasted growth. Market research helped to determine the potential future competition, define the target market and its size, most attractive market segments, trends, costs.
Secondly, the quality feedback about Rubedos VIPER system was collected from robots and robotic systems manufacturers, regarding its design and desired capabilities for successful commercialisation. 4 samples of the product were distributed to different companies for testing and collecting feedback from users by interviewing the product users identifying their needs and interest into further using the product.
Thirdly, the patent landscape and freedom to operate analysis were performed, which determined the potential limits of the innovation project, as well as gave more information about the current state-of-art in the computer vision industry.
Finally, the two-phase business model was developed. The main objective of this task was to prepare a business model as a roadmap for commercialisation of Rubedos VIPER system. A feasibility study, prepared during the execution of Phase 1, will enable Rubedos to introduce the final product to the market, to better understand potential markets and end-user needs to make better strategic decisions for developing the business.
