The goal of this study was to evaluate the market and adapt our developed Product to customer needs.
The time spent during this Phase1 period was spent on over 50 meetings with different potential customers from a wide range of applications that can benefit from a high bandwidth low cost platform.
These potential customers where met at both investor conferences and space conferences including personal connections.
In these meetings we met people from the different disciplines such as mobile backhauling, connected cars, insurance companies, imaging companies, in flight connectivity, weather applications, LEO constellations and GEO flexible satellite manufacturers. In these meetings we understood the needs for the different markets and what would be the key metric for them to choose our system over current systems, such as the price for a megabit of data, or the price of entry of the system, or maybe the amount of Gigabits of data that can be downloaded in a day etc. etc.
These new aspects of information helped define our demonstration mission that is to be launched in Q4 2018.
It also allowed us to define our current line of products and more importantly what we can offer customers and what we cannot.
In addition the marketing strategy of the company was built, again, what we are to pursue and what not.
It is very tempting as a new startup to talk to all interested and to work on material for them, however we found this is time consuming, and in most cases does not lead to a paying customer, so connecting the products we do have in our offer to the requests we receive and when not to pursue is important.
