BIOGENETICS gathered extensive data, sequencing multiple species and obtaining promising success cases in several food products, clearly differentiating our technology both from standard traceability systems and from other DNA approaches.
BIOGENETICS is ready to develop cost-efficient SNPs screening methodology to complement market requirements for each defined country. We have established technical protocols and operational parameters for a fully operational environment. We plan to cover additional screening of markers (GENOWAS) to obtain more scope of validated panels (GENOMID), gaining in discrimination potential and covering more application profiles. Defining the relevant and unique indicators per case study will complete the entire profiles of the SeQfood platform. We have thoroughly defined the technical roadmap to achieve the TRL9 in each of the proposed field.
We can conclude that BIOGENETICS is uniquely positioned to achieve a wide scope traceability system, including unprecedented added value to the entire value chain to differentiate their products while ensure best-in-class food safety. To succeed, we must complete the initial target products (defined on country strategy basis), screening and defining the validated panels in such detail to meet market requirements. Once we have the panels defined we can define tailor made customizations to differentiate the food products along the clients. Therefore, the success of BIOGENETICS needs a powerful SeQfood platform to make straightforward characterization at commercial stage.
BIOGENETICS has a vast potential for a wide range of food products traceability applications. However, to boost the rapid success of our efforts, we performed extensive market analysis into the use of SeQfood for different food products. We considered investment need, market size, demand and needs, technology readiness level, time-to-market and regulatory issues. This analysis, supported by a professional team, revealed several product-market-combinations (PMCs) for which BIOGENETICS has focused efforts, segmenting by country, and considering the PDO/PGI implications.
We have performed a detailed analysis of the major PDO/PDI food products with critical food fraud problems in the EU markets and we have selected beef meat, pig meat, olive oil and cheese products as the target products to start the commercialisation in different selected countries depending on the specific food products, mainly Germany, France, Italy and Spain.
