A wide extensive media campaign about the European Researchers' Night succeeded to reach over 43 million people.
Main target was public at large regardless of age and scientific background.
Awareness campaign was carried on by online and offline tools and promotional materials:
• Conception, production and display of promotional material in schools, universities, research centers, shops and public spaces of the cities involved:
• More than 500 posters and 5.000 brochures
• European Researchers' Night MSCA roll-up, complying with the following content and format requirements: 200 X 85 cm, and the mentions: "European Researchers' Night", "Marie Skłodowska-Curie: an inspiration to follow"
• Promotional gadgets (11000 t-shirts, 5000 pins and hundreds of different gadgets, such as notebooks, bags and pens) with link to relevant EU websites and social networks (European Researchers' Night website, Facebook, etc.)
• Publication of articles, interviews, announcements advertising in main national and regional page press, periodicals, free press. The whole press review (33 articles offline, 425 online articles) is available at this link:
https://www.frascatiscienza.it/pagine/notte-europea-dei-ricercatori-2019/stampa/(odnośnik otworzy się w nowym oknie)• Advertising on subway (metro of Rome, line A and B) and on newspapers website: Repubblica.it messaggero.it
• A national press conference at the venue of Ministry of Education together with all the national ERN representatives and the Deputy Minister of Education.
• A dedicated press office (10 press releases, coordination of national/international press offices, promotion of ERN message throughout the contacts networks, promotion of European research projects, coordination of web content and newsletters)
• 4,760,000 people reached by radio campaign.
• Media partnership with all the partners involved: 65 articles focused on their research activities
• 15 newsletters sent to 12.000 contacts
• Constant updating and revamping of the project websites and relative social networks profiles
• A cartoon dedicated to Marie Curie realized in collaboration with a regional middle school
https://www.youtube.com/watch?v=3oN2UvCGnS4&t=154s(odnośnik otworzy się w nowym oknie)• A comic campaign
• A complete pictures gallery is available at the following link
https://www.frascatiscienza.it/pagine/notte-europea-dei-ricercatori-2019/gallery/(odnośnik otworzy się w nowym oknie)Events:
• Approximately 40.000 people participated in the activities organised by Frascati Scienza in 34 Italian cities: Alghero (SS), Anzi (PZ), Ariccia (RM), Brisighella (RA), Cagliari, Campobasso, Carbonia (CI), Cassino (FR), Cave (RM), Colleferro (RM), Forlimpopoli (FC), Frascati (RM), Frosinone, Gaeta (RM), Gorga (RM), Guarcino (FR), Latina, Marina di Carrara (MS), Matera (MT), Modugno (BA), Nuoro (NU), Palermo, Piombino (LI), Pompei (NA), Potenza (PZ), Rocca Di Papa (RM), Roma, Santeramo in Colle (BA), Sassari (SS), Scicli (RG), Segni (RM), Sovicille (SI), Ventotene (LT), Villanova d'Asti (AT).
• 352 activities (seminars, shows, hands-on activities, exhibitions, various performances, guided tours inside the labs and outside the research centres, workshops, books presentation, science shows, competitions and quizzes, multimedia activities, science games, European corner)
• 5 pre-events launching the European Researchers’ Night 2019; among them, the most important was Scienza da favola (Fairy-tale science)
https://www.frascatiscienza.it/pagine/notte-europea-dei-ricercatori-2019/programma/?evs=2746&bytarget=&bycategory=&bytown=&byday=&byorgs=(odnośnik otworzy się w nowym oknie) visited by 800 attendees
• More than 1000 people involved in the organization, including 945 researchers or workers in scientific sectors: 18 researchers having benefited from Horizon 2020 support, 19 H2020 fellows and 2 researchers having benefited from Marie Sklodowska-Curie schemes.
Impact Assessment was evaluated by quantitative and qualitative surveys:
• The total of questionnaires collected is 2278 (625 Ex-Ante, 921 Ex-Post and 732 Kids).
• The majority of the respondents to the ex-post questionnaire are female (57%), 40-49 years old
• Most of the respondents to the ex-post questionnaire has a Master Degree (29%) and knew about the ERN 2019 thanks to friends (49,9%), websites (27,7%) and Facebook (13%).
• More than half of the respondents to the ex-post questionnaire of ERN 2019 has already participated in previous editions of the event.
• Most of the respondents thinks that the ERN 2019 has contributed to let people understanding that science is fun (62,4%), doing research is important (59,4%) and to know the researchers’ work (53,1%)
• A qualitative analysis about the objectives of ERN was set up through the creation of a Role-playing Game (RPG), “Dungeon, Dragons & Researchers - Spreading Science By Playing”. The participants played in the role of researchers, enjoying an immersive experience, with the aim of creating and understanding the various phases of research. In order to achieve the set goals, we have created an original gaming system, thanks also to the use of scenic materials (newspaper clippings, website printouts and social media accounts), leading players to face real problems in research.
