Target Groups of awareness Campaign:
o Public regardless of age and scientific background
o Children and young people
o Teachers, nursery staff and parents
o Vulnerable and minority groups
Key Messages:
o Researchers are ordinary people with extraordinary Jobs and come from all walks of life
o Everyone could become a researcher
o Research is an exciting and rewarding career choice, is the key economic driver for our Region and affects every aspect of our daily life
o Science is wonder-ful!
Off-line
o display of promotional material;
o articles in press and free city magazines;
o promotional spots on regional radio & TV channels
o mailings to regional nurseries, schools, youth clubs and children's’ centres,
On-line
o updating project website
o Links to partners' websites;
o Updating social network profiles;
o viral Videos about SCIENCE4FUTURE and its Contents
o E-Mail-Newsletters
Overview of the results
o Use of established branding and visual identity of SCIENCE4FUTURE to ensure high recognition
o press conference (25 May 2018)
o 06/18: posters, postcards as a “save-the date” message
o written promotional material at all local schools
o Regular publication of articles in newspapers and free City magazines 06-09/18
o From 08/2018 distribution of programme booklet
o Production of dedicated leaflet for primary and secondary schools in 08-0918 on class-based activities
o announcements, promotional spots, through radio and TV stations
o constant updating of website, launch of Programme with filter and search functions
o Display of flags and banners prior to the NIGHT
o Use of the city’s large digital roadside screens throughout 09/2018
o in 08 and 09/18 announcements through the official partners’ websites;
o Increased activity on social media in 09/2018
o overall 1 million people made aware of the event and key Messages
Tasks during the NIGHT (Highlights)
o Training parents and nursery staff on how to introduce young children to science
o Mini Language Courses on the science ferry
o Health care, electro-mobility and the internet of things - mega trends explained by scientists
o archaeologists prepare a typical Neanderthal meal
o economists take a stand and discuss with the audience;
o Panel discussion on how to make research careers more accessible for people with special needs
o 50.000 samples in Europe’s largest public biomaterial storage facilities
o Opening of (usually inaccessible) archives accompanied by researchers’ talks
o Science Battle where pupils compete against a researcher team and each other
o Science Pub Quiz
o Artistic interpretations of inflammatory diseases;
o Using physics, chemistry and biology to discover how energy works
o science-related films with accompanying researcher talks;
o “Rathausbunker” nightclub with researcher-turned-DJ;
o free shuttle bus connects the different venues; a free ferry connects the two banks of the city;
o all locations (except ferry and research vessels) accessible to visitors with reduced mobility and have child-friendly facilities;
Overview of the results
o Official opening by representative of the Government of Schleswig-Holstein;
o Closing of the event in the early hours of the following morning;
o Activities with particular focus on themes of “Identity” and “cultural heritage”,
o Activities in the CITTI Park shopping mall throughout the day until 8 p.m.;
o Special programme for school classes in the morning
o All other venues offering activities between 3pm and 11pm;
o Record number of participating venues (17) and activities on offer (250):
o Specific children’s and young people’s programme
o Three-stage Science Battle pitting pupils against scientists, involving local ad regional secondary schools,
o Participation of specialist location involved in the preservation of cultural heritage to mark the EYCH
o Lecture marathon of “best-of-the-best” professors of Kiel
o Active involvement of over 500 Researchers
o nearly 16.000 visitors took part in the activities offered;
With a view to 2019:
o Clearly structured and varied programme,
o Good mix of hands-on activities and talks;
o aim for larger centralised venues
o Review the class-based programme ,
o Increase visibility of EU in research Funding
Tasks for Impact assessment
Methodology
Quantitative data
o Number of newspaper adverts posted and of E-newsletters circulated
o Number of visits
o Distributed flyers, postcards, posters;
o Number of participating Researchers and stakeholder organisations
o Number of activities during the NIGHT
o number of newspaper articles, radio and TV reports before, during and after SCIENCE4FUTURE
o Social network campaign (hits, views, likes and Shares, followers)
o Number of EU funded researchers involved in the NIGHT
Qualitative data
o Public attitudes towards researchers
o Changes in attitudes
Implementation of the impact assessment methodology
o Conducted by Master students
o Use of template from 2016/17 to ensure comparability
o Used as an intercept 2-3-minute survey at the entrance of each venue
