Technical Feasibility assessed that OZeye production and broadcasting suite requires further development around its AI and AR and CV components. The reasons for this technical work are two-fold. Firstly, OZeye needs to become a total self-driven replacement for traditional ground filming crews. It will do so by intelligent study and following of the game, as if it were a human camera operator. The AI will learn to faultlessly track the ball and the players, which will be a step up from the existing crowd-tracking technology. The AR component is designed to boost the immersive experience for fans and create an atmosphere of a live stadium, where different functional roles will be available to members of such online communities that share their passion around their favorite teams. Additionally, the AR components will provide an avenue for sponsors to get involved in this virtual world as their advertising is intelligently inserted into live gaming streaming and curated individually to every single concurrent user. Our platform needs to grow in robust support to host hundreds of thousands of concurrent streaming sessions. These technical accomplishments will advance our technology from the current TRL7 to a commercially-viable level of TRL9. We translated the project's functional requirements into technical work, where the goal is to have OZeye arrive at a point of its technical level to mitigate the project’s potential technical risks.
Commercial Feasibility defined our core customer groups as footballing organizations, fans and sponsors. Each of these will directly benefit from the technical advancement we plan to complete above. Existing business model foresees supply of our Production System at our cost, which will be immediately recoupled from the paid involvement of our fans and sponsors. Once we have recovered the initial investment, we’ll enter into an automatic 50:50 revenue sharing model with our partner leagues and clubs. Our initial markets include Germany, France, UK, Italy and Spain. Having a very strong partner in the footballing world we will aim to expand right across Europe within 3 years of commercializing this project. The dynamic nature of our technology is very fluid and does away with the need to aggressively apply for patents. The operating paradigm is one of continuous innovation and not defensive protection. With new technological breakthroughs being common in the environment of the Open Source, we will will not pursue robust patenting strategies. However, our current FTO/IPR analysis has not demonstrated any patents that would display a level of similarity to close to our innovation.
We carried out a Financial Feasibility to test our business model and its potential to generate revenues that would justify our investment of time and capital, including potential funds potentially obtained under EC’s H2020 SME Instrument. While our study took account of the most conservative revenue streams, we know that we will pursue other realistic avenues of additional income.
