Periodic Reporting for period 1 - kINPen (Developing a high-innovative portable cold plasma device for efficient healing of chronic wounds in veterinary medicine)
Okres sprawozdawczy: 2019-01-01 do 2019-04-30
Therefore, neoplas GmbH has successfully developed kINPen®VET, a non-pharmacological, high-innovative and portable cold plasma device for efficient healing of chronic wounds in farm and pet animals (e.g. milk cows, horses, cats, dogs). It stimulates and accelerates physiological wound healing and it is highly effective against typical wound bacteria, multidrug-resistant microorganisms and fungi, obtaining antiviral, antimicrobial, antifungal and anti-inflammatory effects on the treated surface without the need of antibiotics or developing microorganism resistance. It is based on cold plasma and uses the advantages of the Plasma Effect (ionized gas, electrons and ions, as well as radicals, excited species, UV radiation and electromagnetic fields). KINPen®VET will provide a 100% safe and manoeuvrable device, leading to a more cost-effective and sustainable veterinary medical treatment. In addition, in the course of increasing the fight against antibiotic resistance, the chances for kINPen®VET as alternative wound treatment are good for a successful market introduction.
With the support of the European commission kINPen®VET is able to accelerate the upscaling and to keep R&D and pilot line activities on high level to further upgrade the system quality and to develop more technological research about cold plasma. Moreover, kINPen®VET is a great chance to extend the Europe- and worldwide contacts to potential customers. It is important to highlight that kINPen®VET’s commercialization will generate high revenues in the targeted market segments of animal health and wellbeing and organic animal farming (market share 50%). This equals to an approximate number of more than 110.000 systems presenting a turnover of €950 million only in Europe. This ambitious target is reachable by forming a European network of regional suppliers, representatives and costumers in each targeted country.
1.1 Market analysis in European regions. (wound treatment type, price & benefits comparison)
1.2 Profile of suitable clients (economic losses due to treatment of animal wounds, industry size)
1.3 Assessment of the price trends of side streams of the veterinary medicine and industrial sector of organic animal production for nutrition medium and price elasticity of the demand
2 Identification of potential local distributors or commercial agents and setup of a commercialization network
3 Determination of KINPen®VET systems and commercialization strategies adapted to each region and industry
4 Compilation of a database of potential customers, end-users and competitors
5 Determination of standards, technical certifications, and norms needed to be complied
6 Business Plan
kINPen®VET's excellent stability and acceleration physiological wound healing; it is 100% effective against typical wound bacteria, multidrug-resistant microorganisms, and fungi will enable the European veterinary medicine and livestock sector to reduce cost for treatment, sacrifice and time. Due to its synergetic combination of its components, plasma has antiviral, antimicrobial, antifungal, anti-inflammatory and wound healing effects on the treated surface. At the same time, plasma activates the immune system and supports the wound healing through cellular stimulation, whilst only causing minimum creation of scar tissue. The ability of the plasma to penetrate cracks allows good access to deep and hidden wounded areas such as caverns, cavities and hair follicles.
In addition, the treatment of show horses in particular offers a good entry opportunity for the kINPen®VET, as antibiotics are on the doping list of the Federal Association for Equestrian Sports and Breeding. The kINPen®VET offers the possibility to eliminate harmful bacteria without endangering the horse's ability to compete, as well as, there is currently great interest in the Arab world (with the aim of using the device for the treatment of racing camels), further inquiries have been received from Finland and France. According to a report by Transparency Market Research, the global equine healthcare market is anticipated to rise at a healthy CAGR of 4.2% during the forecast period of 2017 and 2025. In addition, in the last several years, the global market of Equine Pharmaceuticals and Supplements developed rapidly, with an average growth rate of 4.52% from 2013 to 2017. Currently great interest in the Arab world (with the aim of using the device for the treatment of racing camels), further inquiries have been received from Finland and France. kINPen®VET contributes to solving a public health problem with global implications.