The project NEEDbioWash is going to demonstrate the production of a natural enzyme product by an efficient fermentation process which will boost the washing performance of eco-certified laundry products significantly. It is well-known that enzymes considerably increase the washing performance as they can degrade stains, which are not removed by surfactants. However, conventional enzymes are not allowed in eco-certified laundry detergents due to the use of GMOs.
The innovative idea of NEEDbioWash consists of using an efficient fermentation technique to avoid the need of genetical modification to enhance productivity. The consortium of NEEDbioWash includes the two most important stakeholders for this innovation.
The market of organic food and non-food merchandise is growing rapidly, both in the European and the global market growth rates of up to 20% are to observe. This is due the raising awareness of the customers to more healthy products, more responsible use of resources, better working conditions, fair traded goods and animal welfare. In organic-labelled products ingredients produced from or by GMO are strictly forbidden, as the influence of GMO on the human health and the environment are not yet satisfyingly investigated. Organic products aim to be produced as natural as possible, including the used raw materials. We are convinced that it is time to provide conscious customers also an environment-friendly laundry detergent product which is entirely natural and has still outstanding washing performance, as people nowadays have – also in the organic community – no time to care about dirty laundry.
