We performed a feasibility study including Technological Roadmap, Market Assessment, Business Model Assessment, Risk Assessment and IP Assessment.
We will follow the following exploitation and dissemination strategies
1. SEM and SEO: All of our team of growth hackers have experience in the online marketing world and we are experts in creating key words, push ads, gamification, viral campaigns and optimizing conversion funnels. Our marketing plan focuses on targeted digital media. We have access to an official forum of over 5,500 developers and a blog with over 12,600 daily visitors.
2. Events and Training: We will run hackathons to spread the word and to motivate developers to create new features and templates.
3. Social Media: There are numerous groups that use different social media to organize themselves, be it for events or for training activities or simply to share ideas and implements projects. We have identified over 4,000 international tech events that are being organized through Meetup and Eventbrite that are related to our technology. We have created an action plan on how we can part in these groups so we can get visibility there. We are also skilled in systems that identify potential users via social media platforms such as Facebook, Twitter, LinkedIn and GitHub.
4. Specialized Media: We will invest in digital press, banners on blogs visited by our target group as well as other specialized media.
5. Community Creation: Our main user group – Joomla, Magento, Prestashop, WordPress developers and designers – are very easy to find over the web, as this is where they work and where they promote their services. We also have access to existing communities/
6. Usability: One the user traffic is generated, the main aspect on making them part of the community is the usability of the Cinnamon open source product. From our own experience and through exchange with experts, we are aware that usability has the greatest impact on user acceptance.
We plan to use the most modern e-marketing tools using our existing resources including a website, free demo, webinars, training videos, an online manual, social media presence, YouTube videos and other viral marketing activities. These dissemination activities will be aimed at developers as well as companies and organizations in need of website.
