Periodic Reporting for period 1 - Pictogram (Pictogram: a Digital Environment for Autism Spectrum Disorder Treatment & Management)
Okres sprawozdawczy: 2019-02-01 do 2019-05-31
PICTOGRAM rrecognizes that members of the autistic community have ‘super-powers’ that can improve our society. ASD individuals have a lot to offer to our communities and their integration is imperative to advancement of our societies. PICTOGRAM’s unique and effective way of teaching language and communication skill helps these individuals to integrate with their communities to lead more fulfilled, productive and influential lives.
PICTOGRAM provides learners with immediate support of those who are vested in the child’s progress. Unlike current alternatives, the child is gradually exposed to language and communications concepts within a social context of their family and supporting speech therapy specialists. PICTOGRAM relies on evidence-based methodologies that equip children with real-life communication skills that help them to participate in a wider community. PICTOGRAM harnesses Machine Learning algorithms that study the progress of each session and based on the child’s performance, the system recommends more effective approaches that suit individual needs.
Commercial Feasibility defined our core customer groups and performed an in-depth market analysis to choose the most active and motivated ASD population segments within Spain, Germany, the UK, Mexico, Latin America, Canada and the US. We confirmed that children with ASD and accompanying speech difficulties offer the most suitable market for introducing PICTOGRAM. Our commercial plan defines how we will reach our target audiences. As part of our FTO/IPR analysis, we evaluated a selection of patents to assess their level of similarity to our innovation – we found no IP breaches or overlaps.
Financial Feasibility was an exercise in considering how our business model will perform to make our innovation socially-desirable and financially self-sustaining. The key metrics assessed were market share amongst different customer groups, variation between license types, revenue streams and personnel expenses. We assessed the projects's cummulative profits and the overall ROI.
PICTOGRAM engages a wider body of people to actively assist the ASD children to learn social and language communications skills by example and imitation. PICTOGRAM is an optimized platform for designing, implementing and evaluating of speech interventions based on Programmed Instructions. Programmed (linguistic) instructions are based on prior analysis of verbal behaviour to derive systematic language instructions (tasks), one step at a time.
PICTOGRAM introduces a quantum leap in communication skills and language mastery because users are exposed to language use in a safe, secure and social context using mobile devices. PICTOGRAM harnesses Machine Learning to diligently study each child’s progress. Instead of implementing a rigid, one-size-fits-all curriculum, it accurately suggests effective teaching pathways in response to observed progress and specific areas of need of each student. By offering those two things, it simplifies and accelerates the learning progress and thus the child’s integrations into society.