The market research focused on selecting the most interesting countries in the world, considering population, GNP, coasts, boats and finally market size. Numbers give evidence of US as the dominant market, accounting roughly the 50% of global market; other interesting countries are Canada, China European Nordic countries. A diversification in the pool cleaning market will help to reach critical mass.
We clearly defined our business model: in the first phase we sell Keelcrab to professionals (Keelcrab Points) who use the robot to clean the keels of their clients; in a second phase we will sell to boatowners directly on-line or via a global network of dealers.
R&D and engineering activities allowed to improve the performances of the robot, in terms of adherence to the keel; a new version, tested in November 2019, will be in production in January 2.020. The future, to be developed in 2020- 2022 is automation that allows self movement, without human drive.
IPR strategy has been defined and two requests for patents will be submitted in 1H 2020.