Society is increasingly awash with naturally occurring, unstructured data such as text, images, and payments. These data are not traditionally used in economic measurement which relies in large part on administrative records and surveys. However, the scale and richness of new data sources suggests they can add enormous value to how we measure the economy, make forecasts, and evaluate policy interventions. For example, statistical agencies typically publish national accounts with a delay and these accounts are not produced across granular spatial or temporal units. On the other hand, unstructured data is generated in real time and is large enough in scale to achieve large samples even in narrowly defined cells. What is currently lacking is a framework for taking unstructured data and converting it into economically interpretable measures. This is the main goal of the project, which will harness tools from machine learning and computer science to incorporate unstructured data into empirical economics.