Smart Soft performed market analysis and estimated total number of existing MRI units is 36 000 of them one quarter in Europe and annually sold MRI units 5 000.
The company made several demos to industry representatives, physicians and scientists and also preformed informal interviews in order to receive their opinion about mostly desired device features and user options and will align with their requests and recommendations.
Smart Soft identified main reasons physicians refrain to use DL algorithms - the black box nature of the algorithms, fear of being replaced by AI and receiving too many data from the AI tools. While technical performance is important the physicians consider user friendly interface and outlook similar to ones they get used to are also important for them. Hospitals are the target customer and they prefer to purchase from large and renowned companies and brand loyalty is high.
Smart Soft has the necessary knowledge and expertise in the image processing and DL but insufficient financial resource slows down the development, also company is yet unknown on the healthcare market therefore marketing plan is prepared including advertising, demos and pilots to underline the unique features of Smart Soft CoLumbo.
Business model was updated since company decided to perform sales using several license types and several sales channels that be both direct and indirect, latter in cooperation with key partners.
Company will perform more tests with MRIs from different machines and protocols in order to further reduce risk from unknown protocol.
