The Impact of the action in terms of the service packages delivered can be generally described as follows:
- for the service package on “Key account management” for the beneficiaries of the SME instrument a general positive impact can be described. During this reporting period, P05 CRIMM and P12 INPULSE had provided in 2020 2 KAM services. The first company develops a software solution for precision farming based on a real-time land monitoring system, adaptable to all types of crops, scalable for different agricultural areas and accessible for all types of farms, being a low-cost solution.
The second company is a blockchain technology application offering patients and medical doctors an immutable log of healthcare records with a view to ensure better health outcomes and lower costs. InPulse Partners unrolled in 2020 KAM services for one client, Setrio Soft, regarding “PatientDataChain - Blockchain approach to disrupt patient-provider medical records data exchange” project, enrolled in the EIC Accelerator Programme. InPulse Partners performed the company needs analysis, and, accordingly, ensured the process of finding the suitable coach for the project. The coaching plan envisaged topics like value proposition - technology and business impact, customer focus - addressable market, target accounts, segmentation, GTM strategy including sales and marketing, partner strategy and internationalization plan. The whole activity was described by the client as “a great experience approached by a very good framework pattern to see the business through different perspectives in order to clarify better the strategic approach”.
- for the service package on “Enhancing SME innovation management capacity” a general positive impact may be described, directly for the competitiveness and specific managerial and consulting knowledge of the actors involved, client companies as well as PROSME consultant, and indirectly for the RO3 SMEs, as potential beneficiaries of EEN PROSME services. In order to achieve these results the following activities were carried-out: innovation management assessment and bench marking exercises followed by action plans development and implementation with a view to improve innovation activities and innovation management performance of the client SME.
