Media Monitoring is the systematic recording of media output related to a specific target, its activities and topics of interest. With the galloping growth of sources, many media monitoring companies have addressed this issue by increasing human resources. However, human expertise which should be focused in advanced analysis is being wasted on time-consuming mechanical tasks. Current commercial solutions peddle the use of “Artificial Intelligence”, but they are still highly dependent on human expertise to filter out irrelevant content.
Building on 3 years of cutting-edge AI research funded by H2020, Priberam is developing a real-time crosslingual global media monitoring platform that delivers actionable insight beyond human capabilities. Our system, based on a scalable SaaS business model, continuously ingests massive multilingual data sources and automatically translates, filters, categorizes and generates reports for media monitoring professionals.
NEOSIGHT will focus on GDPR and the new EU Copyright legislation, making it the first media monitoring tool copyright compliant-by-design (in opposition to the majority of competitor solutions, which are US-based and not centred in these issues).