Descrizione del progetto
Soluzioni intelligenti per una floricoltura sostenibile
L’industria mondiale dei fiori recisi vale miliardi e, per stare al passo con la domanda, è necessaria un’intricata filiera di lavoratori, agricoltori, grossisti, commercianti, fioristi e mercati. Consegnare i fiori rapidamente richiede l’uso di una «catena del freddo» in modo che rimangano freschi. Il progetto FLOURISH, finanziato dall’UE, si propone di migliorare i processi attuali con l’uso di tecnologie digitali come l’intelligenza artificiale. Un esempio è rappresentato da una speciale piattaforma software che può agevolare l’interazione tra i fornitori al dettaglio e i supermercati. La nuova piattaforma darà inoltre a questi ultimi un ruolo di maggior importanza nella selezione dell’assortimento di fiori. Sarà presentata per prima in Francia, Germania e Regno Unito, tre paesi scelti per l’alta percentuale di fiori venduti attraverso i supermercati.
Obiettivo
BloomyPro, located at the flower The variety of flowers at a supermarket is drastically minimized compared to the endless number of flowers that are available. A result of the risks associated with managing inventory and profit margins of short life products as flowers. Trading of flowers in this market still happens via time-consuming, old-fashioned steps involving physical selection of bouquets that fast, customer demand-based decisions on assortment impossible. While emerging digital technologies as AI could greatly improve processes, the current way of working does not allow implementation to this. At Bloomy, we want to change this and embark on a digital revolution with our software platform that facilitates the interaction between retail suppliers and supermarkets. Our team has a solid track record with >25 years in the floral industry combined with experience in entrepreneurship, marketing and commercialization of in digital solutions. BloomyPro has >6000 3D images to design and present your digital flower assortment connected to real-time day-prices and inventory. The platform is designed for a new way of trading to overcome current risks with flower sales and give supermarkets a larger role in determining their assortment. Active users are currently retail suppliers yielding an annual revenue of €200 000, and we are seeking to expand to supermarkets where BloomyPro can have a significant impact. Well-illustrated by our market study showing that TESCO can reduce 7.5% waste and 10% flower-associated cost by using BloomyPro. We aim to market BloomyPro as Software as a Service to large supermarkets with initial focus on UK, DE and FR. Strategically choses because of a high percentage of flower being sold via supermarkets and a retail market dominated by only a few large players. With the FLOURISH project we aim to strengthening our market insight (barriers, business model) and prime for growth to enter this market (marketing strategy and technical feasibility).
Campo scientifico
- natural sciencescomputer and information sciencessoftware
- social scienceseconomics and businessbusiness and managemententrepreneurship
- social sciencespolitical sciencespolitical transitionsrevolutions
- social scienceseconomics and businessbusiness and managementbusiness models
- engineering and technologyelectrical engineering, electronic engineering, information engineeringelectronic engineeringdigital electronics
Programma(i)
Argomento(i)
Invito a presentare proposte
Vedi altri progetti per questo bandoBando secondario
H2020-SMEInst-2018-2020-1
Meccanismo di finanziamento
SME-1 - SME instrument phase 1Coordinatore
1424 LD AALSMEER
Paesi Bassi
L’organizzazione si è definita una PMI (piccola e media impresa) al momento della firma dell’accordo di sovvenzione.