Periodic Reporting for period 1 - Food Tech Innovation (Securing international IP Rights for Food tech Innovation: Prolonging shelf-life of plant-based products)
Okres sprawozdawczy: 2022-07-01 do 2023-06-30
DFM specializes on developing ground-breaking food-technology prolonging the shelf-life of plant-based ultra-fresh products like e.g. fresh-cut fruits, salads and drinks. The start-up is continuously developing cutting edge technologies and improving them further, creating plant-based products without added sugars and with a maximal shelf life.
With its innovations and overall vision of DIE FRISCHEMAUFAKTUR tackles two societal challenges:
1. Reducing and preventing unnecessary food waste and thus efficient use of resources and battling hunger
2. Making healthy eating easy and convenient
Ad. 1: Feeding the world and thus reducing food Waste is one of the biggest challenges of our times. This problem can't be solved by one single measure as it is far too complex. Prolonging shelf life of products is one big leverage to reduce food waste in retail and wholesale. Which accounts for 30% of all global food waste. DFM tackles the most critical products, with very short shelf life of 1-2 days is again a huge leverage, capturing about 60% of the food waste in retail and wholesale. Therefore, DFM targets those products and through the longer shelf life of products treated by our process food waste in retail, wholesale and at home can be widely reduced.
Ad 2. All products and product innovations aim for being most natural and without added sugars and sweeteners
(fruits contain naturally fruit sugars). All innovations and products of DFM can help to reduce unnecessary sugar intake in society. Weight problems and obesity are increasing at a rapid rate in most of the EU Member States, with estimates of 52.7 % of the adult (aged 18 and over) EU’s population overweight in 2019.Obesity is a serious public health problem as it significantly increases the risk of chronic diseases such as cardiovascular disease, type-2 diabetes, hypertension, coronary heart diseases and certain cancers. For specific individuals, obesity may further be linked to a wide range of psychological problems. For society as a whole, it has substantial direct and indirect costs that put a considerable strain on healthcare and social resources. As at the moment the assortment is still small, the impact on overall nutrition is limited. Nevertheless, the less sugar intake a person has, the least "addicted" the person gets to the sweet taste. The whole assortment of DFM helps with this issue. Furthermore, these natural products can be seen as part of a trend becoming more immanent and stronger.
With its innovations and overall vision of DIE FRISCHEMAUFAKTUR tackles two societal challenges:
1. Reducing and preventing unnecessary food waste and thus efficient use of resources and battling hunger
2. Making healthy eating easy and convenient
Ad. 1: Feeding the world and thus reducing food Waste is one of the biggest challenges of our times. This problem can't be solved by one single measure as it is far too complex. Prolonging shelf life of products is one big leverage to reduce food waste in retail and wholesale. Which accounts for 30% of all global food waste. DFM tackles the most critical products, with very short shelf life of 1-2 days is again a huge leverage, capturing about 60% of the food waste in retail and wholesale. Therefore, DFM targets those products and through the longer shelf life of products treated by our process food waste in retail, wholesale and at home can be widely reduced.
Ad 2. All products and product innovations aim for being most natural and without added sugars and sweeteners
(fruits contain naturally fruit sugars). All innovations and products of DFM can help to reduce unnecessary sugar intake in society. Weight problems and obesity are increasing at a rapid rate in most of the EU Member States, with estimates of 52.7 % of the adult (aged 18 and over) EU’s population overweight in 2019.Obesity is a serious public health problem as it significantly increases the risk of chronic diseases such as cardiovascular disease, type-2 diabetes, hypertension, coronary heart diseases and certain cancers. For specific individuals, obesity may further be linked to a wide range of psychological problems. For society as a whole, it has substantial direct and indirect costs that put a considerable strain on healthcare and social resources. As at the moment the assortment is still small, the impact on overall nutrition is limited. Nevertheless, the less sugar intake a person has, the least "addicted" the person gets to the sweet taste. The whole assortment of DFM helps with this issue. Furthermore, these natural products can be seen as part of a trend becoming more immanent and stronger.
The project had two objectives:
1. Securing international IP
2. Elaborating an international marketing strategy.
Ad 1. In the PCT process, when entering the national phase, the executive team decided, in which countries/ regions and so, to which offices they want to file a patent. This decision was based on collected data on budgetary restrictions, costs to file the patent, market potential, feasibility and the overall company’s strategy. The final list was then continued and patents in the respective countries claimed.
Ad 2.
The marketing strategy was elaborated, so that it can be applied in all non-German-speaking countries using the licensing business model or the product and production-based business model.
1. Securing international IP
2. Elaborating an international marketing strategy.
Ad 1. In the PCT process, when entering the national phase, the executive team decided, in which countries/ regions and so, to which offices they want to file a patent. This decision was based on collected data on budgetary restrictions, costs to file the patent, market potential, feasibility and the overall company’s strategy. The final list was then continued and patents in the respective countries claimed.
Ad 2.
The marketing strategy was elaborated, so that it can be applied in all non-German-speaking countries using the licensing business model or the product and production-based business model.
Securing the IP in a variety of different countries worldwide fosters faster internationalization of the foodtech provided by FIRSCHEMANUFAKTUR. This food tech prolonging the shelf-life of plant-based ultra-fresh products like e.g. fresh-cut fruits, salads and drinks. Like this food waste and healthy products can be also marketed and especially devleoped worldwide. Having a far bigger effect on the population worldwide and setting new standards in food development.